BY SOPHIE BECK
These words illustrate this year’s theme for CREO, an annual celebration of creativity hosted by Mount Mary University’s School of Arts & Design that showcases student work from the fashion, fine art, graphic design and interior design programs. There was a student contest to design the logo for the event; Mount Mary’s fashion department chose the winner, Lauren Wiech, a sophomore in the graphic design program.
Wiech was introduced to the logo design contest in her Design Principles class, taught by instructor Laure Leplae-Arthur. Leplae-Arthur said the fashion show coordination class visited her class and requested a background image that would be used for the CREO marketing materials.
“They showed us images that they felt most closely represented what they were looking for and most closely illustrated their theme, ‘Ignite,’” Leplae-Arthur said.
Wiech was then given a design brief from the fashion department, which explained the design expectations. According to Wiech, her class collaborated with the fashion department by posting images to an online Pinterest board to establish ideas.
Wiech said her inspirations came from the idea of an abstract flame.
“I wanted the color scheme to reflect the look of flames and crystals,” Wiech said.
She added a gradient to each square to give another level of dimension. Wiech said creating the squares probably took the longest time to do.
“It took about three or four hours sitting at Colectivo to work on the squares,” Wiech said.
She also said choosing the right fonts was arduous. The fonts used for the design were Code and Biko. Her process began with sketching several designs of diamonds and triangles; she wanted to focus on the word “ignite.”
Wiech presented her idea to the fashion show coordination class, where students voted and chose her idea as the best design.
Wiech said she was very excited to be selected as the winner because it meant all of her hard work paid off.
“My name is on the design and people will have the chance to see my work, along with gaining valuable exposure through the design,” Wiech said.
Jordan Anderson, professor and chair of the art department, highlighted the significance of the design.
“I am impressed with the color palette and symbolism present in the design,” Anderson said. “Considering that the event is meant to showcase student work from across the School of Arts & Design, her choice in creating a woven shape speaks to our diverse, yet interconnected disciplines.”
Wiech’s design will be displayed as a Web banner on the Mount Mary website, in the Milwaukee Life & Style Magazine, on invite cards, donations forms and all brochures and posters for the event.
Find more of Wiech’s work on her website.
CREO will be held at the Harley Davidson Museum in downtown Milwaukee on Friday, May 8. There will be a fashion show and art gallery exhibition showcasing students’ top designs.