By KRISTIN SOUVIGNY
In a city filled with commercial stores such as Forever 21, H&M and Urban Outfitters, Milwaukee is prone to create fashion clones out of consumers who are likely to buy the same pieces.
Individuality provided at a low price (and possibly the Macklemore song), has caused thrifting to become an option to shoppers. Resale and consignment providers such as Twice as Nice, Once Again Consignment Boutique, ReTique and Goodwill may send fashion enthusiasts on the hunt that eye-catching, unique outfit.
Mount Mary merchandising student, Colleen Krier has scored some lucky finds.
“I found a Bergdof Goodman blazer that fits me like a glove. I have never been so obsessed in my life,” she said.
Purchasing from a thrift shop can also lead to an unexpected art project. To make recent purchases more personal, try cutting over-sized T-shirts into crop tops. Tie the straps of a maxi-dress to create a halter effect. Rip up a pair of jeans. Why pay a store big bucks to do it for you?
There are some downsides to thrifting. For one, many shops have a musty odor permeating the air. Customer service can be limited. Further, the merchandise may be crammed together and unorganized. Similar to commercial retail outlets, thrifting can be done online.
ASOS, for example, has created the ASOS Marketplace. Consumers can buy and sell their own items on the ASOS site. London-based stylist, Rachel Cook, has her own store set up on the website.
“I thrift shop in Los Angeles, Calif.,” Cook said. “I can find the best pieces there that are really unique and historic. When I get back to London, I shoot my favorite looks on a model and then put it up as advertisement on my Marketplace. It’s a more convenient way to thrift shop.”
The thrift trend may not die down any time soon. With a lagging economy, people may find themselves with items that are no longer in style and have limited money to spend on clothing. Selling those items in order to buy new, low-priced fashion at the retail stores, becomes a viable option. This cycle is known as “poppin tags.”
Don’t just look for adult retail shops. Child resale stores such as Tuesday’s Child Resale Shoppe, Inc. in Wawautosa, Wis., can save shoppers more money.